Skip to main content

OX Agry: Overview

Introduction​

OX Agry is a pioneering agricultural technology platform under the OX group, headquartered in Tamil Nadu, India. Our mission is to digitally transform the agricultural ecosystem by connecting farmers with essential services, resources, and market opportunities.

Company Vision​

To become the leading digital platform that empowers farmers across India by providing seamless access to agricultural services, machinery, and trade opportunities, ultimately improving agricultural productivity and farmer livelihoods.

Mission Statement​

To revolutionize the agricultural sector through technology-driven solutions that:

  • Simplify access to agricultural machinery and services
  • Create efficient market linkages
  • Enable financial inclusion for farmers
  • Support sustainable farming practices

Target Audience​

Primary Users​

  1. Farmers

    • Small and medium-scale farmers
    • Large agricultural landholders
    • Agricultural cooperatives

  2. Service Providers

    • Agricultural machinery owners
    • Equipment rental businesses
    • Transportation service providers

  3. Agricultural Traders

    • Local produce buyers
    • Export companies
    • Agricultural processing units

Secondary Users​

  • Agro-input suppliers
  • Financial service providers
  • Agricultural consultants
  • Local agricultural officers

Core Platform Components​

1. Amagator Service​

  • Agricultural machinery booking and rental platform
  • Real-time availability tracking
  • Quality service assurance
  • Automated payment processing
  • Service provider ratings and reviews

2. Trade Platform​

  • Direct farmer-to-buyer connections
  • Market price discovery
  • Quality grading standards
  • Secure payment gateway
  • Logistics coordination

3. Microfinance Services​

  • Easy access to agricultural loans
  • Flexible repayment options
  • Digital documentation
  • Quick approval process

Market Positioning​

OX Agry positions itself as a comprehensive agricultural services platform that:

  • Bridges the technology gap in agricultural services
  • Provides transparent and fair pricing
  • Ensures quality service delivery
  • Supports the entire farming lifecycle

Current Market Presence​

  • Primary operations in Tamil Nadu
  • Expanding network of service providers
  • Growing user base of farmers
  • Established partnerships with agricultural institutions

Success Metrics​

  1. Platform Usage

    • Monthly active users
    • Transaction volume
    • Service provider registration
    • User retention rates

  2. Business Impact

    • Farmer cost savings
    • Service provider revenue
    • Transaction value
    • Market reach

  3. Social Impact

    • Farmer income improvement
    • Agricultural productivity
    • Rural employment generation
    • Digital adoption rates